Portfolio

What's the big picture?
What's going on in the political scenario of BJP. Research showed that brand value of Hon'ble Prime Minister Shri. Narendra Modi is way too much high. Therefore, it was our first insight which made us decide the first strategy to project Hon'ble Prime Minister Shri. Narendra Modi as the main face of the campaign instead of projecting BJP or the NDA in all their campaigns. Being the ruling party and quite a popular one among the youth, it is not a surprise that BJP is leading in terms of follower count on every Social Media platform, therefore, we decided to target youths more with our second strategy of intelligent, witty and catchy posts. Our third strategy was showcasing the Problem + Solutions approach in the Informative Creatives, something which has been very important, that is, identifying the problems of the masses and that being addressed by BJP.